Lexi's Appeal a Winner

In the recent Bizambrands Marketing Awards (August 2006) the Lexi's Appeal which was launched in March 2005 was voted the winner of the Not-For-Profit Marketing Award.

A TV campaign, supported by radio, press, a nationwide mail drop and collectors on the street, saw almost $900,000 raised for the Child Cancer Foundation in just one week. The campaign sold a message of positivity and hope and was heralded as being innovative and turning logic around.

The charity business is an extremely competitive market and the solution to this appeal was to think and behave differently, a brave move in trying something new but a move that did not go unrewarded.

Thanks go to our partner DDB New Zealand Ltd who are our advertising agency.