Child Cancer Foundation launches Wig Wednesday
05 May 2016
If you see some crazy hairstyles on Wednesday June 22, don’t be alarmed – it’s all for a good cause.
For the first time in New Zealand, Child Cancer Foundation will be holding “Wig Wednesday” – a fundraising day with a difference.
Based on the successful fundraising campaign run by CLIC Sargent (UK’s leading cancer charity for children, young people and their families), the Child Cancer Foundation is encouraging schools and businesses to support children with cancer and their families by taking part in Wig Wednesday.
“This year we decided to try a new approach to engage with the broader public in terms of fundraising - something that is fun and easy for people to participate in. There has already been a good response from schools keen to take up the challenge,” says Child Cancer Foundation National Commercial Manager Jo Clark.
It’s easy to participate: schools and businesses need to register with Child Cancer Foundation
. Schools are encouraged to hold a mufti-day and get the kids to wear wigs for a gold coin donation; while businesses can hold fundraisers and their staff asked to wear wigs on Wig Wednesday (June 22). Already, there are over 100 schools and businesses who have registered to take part.
Each week more than three children in New Zealand are diagnosed with cancer and at any given time the Child Cancer Foundation is assisting more than 500 families’ nationwide – offering support in hospital, at home and in the community.
The Foundation aims to reduce the impact of cancer by offering tailored, practical services that ensure children and their families are supported, informed and remain connected at every stage of their cancer journey.